15+ years of pioneering mobile value-added services

Known in the industry as “KrakenBaker” with our slogan “Content Bakery”, KrakenBaker has been a pioneer of the Mobile Value-Added Services (mVAS) industry for over 15 years. Our mission is to craft premium, value-added content services that enrich the mobile experience for users worldwide.

End-to-end content & growth under one roof

Lingofon: a personal language school in every pocket

Lingofon is a premium, mobile-first language learning service where every subscriber gets three personal AI tutors: a teacher, a chat buddy and a quiz master. They teach, converse and challenge in 19 languages, they remember every learner, and they deliver a native-app experience directly in the browser. No download, no app store, instant access from any device.

Web-based, zero install Native app feel Duolingo-class UX Powered by advanced AI

Three personal tutors, one goal: fluency

The Teacher

Structured Lessons

Walks learners unit by unit through a 40-unit CEFR curriculum, adapts difficulty to their level and celebrates every completed lesson.

The Chat Buddy

Immersive Conversation

Chats about everyday life fully in the target language, tuned to the learner's exact level, and teaches a brand-new word in every single reply.

The Quiz Master

Playful Challenges

Builds personalized quizzes from what the learner has actually studied, scores them and turns progress into a game worth coming back to.

All three share one memory: what a learner tells the teacher, the buddy and the quiz master already know.

Tutors who actually remember you

• Long-term memoryName, level, goals, strengths and struggles are remembered permanently, across every session and every tutor.
• Proactive greetingsEvery time a learner opens the app, the tutor greets them with a personal suggestion: “I have a great quiz for you today!”
• Picks up where you left off“Last time we stopped at Unit 12, shall we continue?” Learning feels continuous, never cold.
• A native cast for every languageEach language has its own trio of premium 3D characters: learn Spanish with Lucía, French with Claire, Japanese with Sakura.

LucíaSpanish

ClaireFrench

LenaGerman

GiuliaItalian

SakuraJapanese

OmarArabic

19 languages, from English to Latin

A catalog wide enough for every market: global business languages, major European and Asian languages, right-to-left scripts, and even Classical Latin as a premium curiosity. Non-Latin scripts are always taught with romanization, so beginners are never lost.

A real curriculum: 40 units across 5 CEFR levels

Not random chat: a structured, Duolingo-style curriculum aligned with the CEFR standard, from absolute beginner to advanced. The teacher knows the active unit, tracks completion and adjusts difficulty to the unit's level. Learners are free to explore: no locked units, no artificial walls.

Real conversation, a new word every reply

• Full immersion, zero frustrationThe buddy always answers in the target language, at exactly the learner's CEFR level. One tap reveals a full translation.
• One new word, every messageEach reply teaches a new word, highlighted in the text and explained below the bubble, with pronunciation on tap.
• Gentle correctionsMistakes are corrected kindly, in context, without breaking the flow of the conversation.
• Quick-reply chipsSuggested answers in the target language keep beginners talking instead of staring at the keyboard.

EmmaChat Buddy · English

Hi! How was your day? Mine was really peaceful, I read in the park. ☕

* peaceful: calm and quiet, without stress

My day was good! I go to the gym.

Nice! Small tip: we say “I went to the gym” when it already happened. 😊 What did you train?

🌐 Tap to see this message in your language

I trained my legsJust cardio today

Write in any language…➤

Adaptive exams with bulletproof scoring

Placement TestFinding your level…

QUESTION 6 / 10

Choose the correct form:
“She ___ to Madrid last week.”

goes

went

gone

going

• Smart placement testAn adaptive 10-question test pinpoints the learner's CEFR level in minutes and opens the right unit automatically.
• Level-up examsEach level ends with a graduation exam. Pass it and the profile is promoted to the next CEFR level, with a celebration.
• Server-side integrityAI generates the questions, but scoring and answer checking run entirely on our servers. Correct answers never reach the client.
• Strict quality validationEvery generated question set passes automated structural checks before a learner ever sees it.

Designed to make learners come back every day

100% localization, built for every market

Learners study a new language in their own language. The entire interface and all three tutors speak the user's native tongue, in 17 interface languages and counting.

Premium, trusted, high-quality traffic

We work exclusively with premium and trusted sources to maximize engagement and deliver exceptional, high-converting results, built on transparency, reliability and performance.

Education content earns something extra: language learning is an aspirational, brand-safe category that families, regulators and carriers are proud to promote.

Security & integrity at our core

A zero-tolerance approach to fraud traffic, with the highest level of protection for Direct Carrier Billing (DCB) and brand safety, powered by leading third-party security partners.

The result: a secure, compliant and transparent ecosystem that ensures trusted partnerships and long-term sustainability in every market.

Customer satisfaction, our top priority

A service users are proud to pay for: measurable personal progress creates loyalty no entertainment-only product can match.

Sustainable, steady, retention-driven growth

Education services retain better than entertainment: learners have a personal reason to stay. With daily streaks, tutor memory and visible progress toward real fluency, we project a loyal base of ~436,000 active members by month 12.

A premium service your brand will be proud of